(Letter head)
(Addressee)
……………………..
…………………….
Gentlemen:
We have seen your advertisement in the Singapore Times stating your interest in appointing a sole agent for your United TV set in the City. We wish to apply for the Sole Agency as well as the Del Credere Agency.
For over a decade, we have been the leading dealers in various electronic goods, with a centrally located show-room at (place). Our experience extends to TV sets, transistors and tape recorders. We have our own sub-agents who are located at (Places); and do a fairly good business in their areas.
We would be prepared to take up the agency at the regular commission of 2 percent fora period of 2 years to begin with. The payment shall be made every quarter. Besides, we are also keen on taking up the del-credere agency at an extra commission of one percent.
We offer the following two trade references.
(i) ……………………………………….
(ii) ………………………………………
Our Bankers are :………………………
We are confident of promoting the sales of your TV sets in the city and its outlying areas, should you give us the opportunity of acting as your agents.
Sincerely yours,
(Signed)
(Name)
(Designation)
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